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Selling Fear for Fun and Profit
By Rob Reuteman Special to CNBC.com | 21 Oct 2011 | 04:06 PM ET Whether you took in a screening of “Scream 4” this year, visited a haunted house this month, or bought a zombie Halloween costume, you’re a customer … Continue reading
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Tagged ANNE RICE, BOOKS, BUSINESS OF FEAR, CHARLOTTE HARRIS, CNBC, COMPANIES, COMPETITION, CONSUMER, CONSUMERS, COSTUMES, HORROR, MARKETING, MEDIA, POPULAR, REGULATION, RETAIL, SALES, SCARY, SELLS, STEPHEN KING, TV, TYPE T PERSONALITY, VAMPIRE
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